"Real-World Examples of Companies Successfully Using AWS Redshift"

Are you curious about the real-world examples of how companies are successfully using AWS Redshift? Look no further! In this article, we'll explore some of the amazing feats that businesses have accomplished using this powerful data warehousing solution.

But first, let's establish what AWS Redshift is and what it can do for your company.

AWS Redshift is a cloud-based data warehousing service that allows businesses to quickly and cost-effectively analyze and gather insights from their data. It allows users to scale up or down their compute resources in seconds, making it ideal for businesses with fluctuating data loads.

This article will showcase three different companies, each with unique data warehousing needs. Let's dive in and see how they leveraged AWS Redshift to achieve their goals.

1. Yelp

Yelp is a popular crowd-sourced review site for local businesses. As the company grew, it faced the challenge of managing a large, growing dataset of more than 100 million reviews. Yelp needed a solution that could house their data, handle complex queries and produce fast results. They turned to AWS Redshift.

Yelp decided to deploy Redshift as part of their data processing pipeline. By using Amazon S3 as a data source, they loaded their data into Redshift, allowing it to process petabytes of data very quickly. To ensure data freshness and eliminate downtime, Yelp utilized an incremental update system to update only the data that needed to be refreshed.

By leveraging AWS Redshift, Yelp is now able to provide personalized and relevant recommendations to their users, improve their search capabilities, and enable their sales team to uncover new revenue opportunities. With seamless scalability and performance, Yelp was able to gain valuable insights from their data, fast.


NASDAQ, a global technology company, operates in the financial services industry. NASDAQ's business requires them to process high volumes of complex financial data and analyze the data to provide real-time insights to traders around the world.

Prior to using AWS Redshift, the NASDAQ was working with internal databases that were unable to handle the scale of data they were collecting. They needed a data warehousing solution that could scale with their data, be highly available and continuously deliver reliable results.

NASDAQ's solution was to implement AWS Redshift in combination with AWS Lambda and Amazon S3. They utilized a Lambda script to react to messages received within the S3 bucket, allowing them to continually ingest data into Redshift.

With AWS Redshift, NASDAQ is able to process and analyze their vast data sets at a speed and scale that wasn't possible in the past. They not only have the ability to quickly make business decisions, but also improve the trading experience for their customers through faster and more reliable analysis.

3. Zynga

Zynga is a popular mobile gaming company responsible for titles such as Words with Friends and Farmville. Zynga's business relies heavily on user data, including player behavior and game-related metrics.

Zynga's data growth inevitably led to the need for a scalable and cost-effective solution to manage and analyze their data. They determined that AWS Redshift would be the ideal solution for their data warehousing needs.

To achieve their desired outcome, Zynga integrated AWS Redshift with several other AWS solutions, including Amazon EMR and Amazon Redshift Spectrum. Together, these technologies allowed Zynga to not only reduce their data warehousing costs but also improve user experience.

By using AWS Redshift, Zynga is able to perform complex analyses and create real-time dashboards to monitor key performance indicators. With more efficient data processing capabilities, they are able to make more informed business decisions, respond to users' needs swiftly and better meet their needs in a highly competitive market.

Final Thoughts

As you can see, AWS Redshift is more than just a data warehousing solution. It's a powerful and versatile tool that's helping businesses across various industries and of all sizes to complex challenges.

From Yelp to NASDAQ to Zynga, each company leveraged AWS Redshift in their unique combination of AWS solutions, to help them manage their data and obtain valuable insights, fast. This is proof of the flexibility and scalability of AWS, which provides organizations with the ability to access cutting-edge technology that can change the way they operate.

Are you ready to power your data warehousing needs with AWS Redshift? Contact us to learn more about how your organization can benefit from our Redshift training program.

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